WHAT THE HELL DOES HE DO?

If I were one to take my LinkedIn game seriously, this is what I'd say:

I'm a data-first CD who specializes in metric-driven creative strategy for early-stage, primarily-DTC brands that aren't just rabid for more clicks—they're hungry for scalable, statistically sustainable, empirically-minded, long-term growth. NOT the kind of growth that's just defined by quarterly gains and rapid hiring.

 

My "mantra" (gross) is:

  • Acknowledge that the nature of consumer segmentation is fluid. Creating boxes does work—the boxes just change constantly and the fit is never flawless and also the boxes aren't really boxes. So lace up, be nimble.

  • Design testing paradigms and iterative roadmaps across all channels and products that produce actionable audience insights, regardless of performative results—so even when you lose, you win. Think like an engineer and get high on big-swing testing with calculated contingency clauses.

  • Scale processes and operations at a rate that is proportionate to output and volume.  Because if you want to make more good s**t, you need to be able to explain how and why you made it to the people (your marketing team) that you're paying to make more of it.

Here's another shovel full of jargon, if you're keen:

CAC CTR CVR WR LTV ROI DOR UI UX KPI OKR SQL SEM SEO CTV ACCLA

packaging product proofs evergreen offline out-of-home

comms funnel social digital brand direct-response

 connected media media media media

ads ads ads

*** Disclaimer: I talk a lot. I surf a lot. I don't like meetings about meetings about maybe

getting something done (meta-meetings).

 

Got questions? Drop me a line.