CREATIVE DIRECTOR // GOLD COAST, AUS // 2016
Men with big hair need big hair products. After working with la sirene, I was stoked to get involved with more outdoor, lifestyle, and fashion brands. As a surfer, Goldy was perfect. They are creating a simple, all-organic product for rugged men with big, bad, crazy hair. Like mine. I worked with their chemist directly to assist them with how their formulas worked and under what conditions, and how their blend and botanicals could translate to a bitchin' brand. The idea was simple: Surf, get out of your wetsuit, and mist your dirty mane with a revitalizing blend of essential oils and plant extracts to lock in moisture and keep you looking fine for your post-beach beer date. Serving as a hire-in for Creative Direction, I designed their logos, labels, and style kits. I tested and selected their bottles and packaging. I built their site. I directed their shoots. I use their product.